Margie Hammond, a coach located in Saint John, New Brunswick, wanted a website for her start-up business. We worked with Margie to determine what types of individuals she most enjoyed coaching. Together, we determined that her preferred client was a person who tended to be very logical and precise. As a result of their interest in "things", they'd sometimes find people confusing. In other words, the stereotypical engineer or computer programmer. We then created a website design geared to interest those individuals. A simple website with strong lines. Quotes from individuals that the reader would be familiar with - but not necessarily familiar to most people. And web copy that is friendly but designed specifically to be more appealing to persons with the personality traits of the target market.