Kennebecasis Toastmasters had a website that was working for them. Then Toastmasters International rebranded and club websites had to be updated to fit the new branding rules.
It was important to us that Kennebecasis Toastmasters retain its bright, friendly feel. At the same time, we wanted to emphasize the benefits of Toastmasters. Nothing sells better than an enthusiastic testimonial from someone you know. And in a small(ish) town, it's likely a viewer will know one of the club members. As a result, we asked club members for testimonials and gave these a prominent placement on all pages. The testimonials appear on a random basis on each page, as do the images at the bottom of the pages.
The Toastmasters branding was difficult to work with but we think we succeeded in exceeding club expectations and designing a website that's visually appealing and effective!